1963 Studebaker Avanti R2


Rear Right Red 1963 Studebaker Avanti R2 Car Picture

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On April 26,1962, the Studebaker-Packard name was changed back to the Studebaker Corporation as some directors felt the association with Packard was drawing down the appreciation for the Studebaker models.

Sherwood Egbert had the go-ahead to seek out the purchase of other companies that might help in Studebaker`s overall business plan. He acquired several such firms for Studebaker including the Franklin Manufacturing Company which produced various private brands of home appliances, an Italian appliance manufacturer Domowatt S.P.A., Trans International Airlines, and Schaefer, a highly ranked manufacturing of frozen food, ice cream, and dairy equipment. Another company added was Paxton, a noted manufacturer of engine superchargers, which brought Vince and Andy Granetelli into the Studebaker camp.

These companies helped Studebaker gain a small profit in 1962, despite the auto division losses that were partly brought about by a 38 day strike in early 1962. Cars could not be built when the strike was on. The company lost sales and many customers were in doubt of Studebaker`s continuation. It was not the time for a union to call a strike at Studebaker.





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