Sherwood Egbert was interested in having a new model for Studebaker with a European streamlined look. He felt the company needed a dynamic
new car to amass customer interest again in Studebaker. Egbert believed such a model would bring customers into the showrooms. He took a series
of sketches he had made to Raymond Loewy who had helped design Studebaker vehicles in the past. Loewy admired the work Egbert had done and
decided to climb aboard the project. The name "Avanti" was credited to Egbert by Loewy but it remains uncertain exactly how it came about.
It was decided to build the body from fiberglass because of its successful use in the Chevrolet Corvette. Initially, the Avanti was
to be a two-seater but a strong argument was made to have it as a four-seater in a luxury niche. Ford was working on its new Mustang
model and some feel there was some "copy cat" ideas tossed back and forth between Ford and Studebaker.
The 289 cu. in. engine was helped with an optional Paxton supercharger for more horsepower. The Avanti also used adopted brakes from Jaguar.
Two interior choices were offered: the deluxe and the regal.