1962 Studebaker Lark


Front Right White 1962 Studebaker Lark Car Picture

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Studebaker-Packard knew its line of car models needed update improvements and designer Brooks Stevens was able to bring in cost-effective changes with a limited budget. A major requirement with the Studebaker Lark was to increase its overall length as the dealers and customers thought the car looked short and stubby. Stevens, in one way or another, was able to add 9 inches to the length of its two-door cars and 13 inches to the four-door models.

The front end changed dynamically with new quad headlights and a larger Mercedes-Benz type grill. In addition, air conditioning and transistorized radios were optional features for the buyers. Studebaker brought out a new model called the Daytona which used bucket seats with a center console, an idea that was becoming popular at the time. The Studebaker Lark Deluxe was dropped from the lineup although a temporary model was offered in 1962 to meet fleet requirements.

In the early days of 1962, Studebaker found itself with a labor union stike which lasted around 38 days and was partly responsible for Studebaker losing many car sales. Studebaker found it had financial problems becausse it did not deal more forcefully with its labor workers whose productivity was not keeping up with the pay and benefits of the membership.





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