Studebaker-Packard knew its line of car models needed update improvements and designer Brooks Stevens was able to bring in
cost-effective changes with a limited budget. A major requirement with the Studebaker Lark was to increase its overall length as
the dealers and customers thought the car looked short and stubby. Stevens, in one way or another, was able to add 9 inches to the length of its two-door cars
and 13 inches to the four-door models.
The front end changed dynamically with new quad headlights and a larger Mercedes-Benz type grill. In addition, air conditioning
and transistorized radios were optional features for the buyers. Studebaker brought out a new model called the Daytona which used
bucket seats with a center console, an idea that was becoming popular at the time. The Studebaker Lark Deluxe was dropped from the lineup
although a temporary model was offered in 1962 to meet fleet requirements.
In the early days of 1962, Studebaker found itself with a labor union stike which lasted around 38 days and was partly responsible
for Studebaker losing many car sales. Studebaker found it had financial problems becausse it did not deal more forcefully with its
labor workers whose productivity was not keeping up with the pay and benefits of the membership.