1961 Studebaker Hawk

Rear Left Black and White 1961 Studebaker Hawk Car Picture

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This marked the end of a series of Studebaker Hawk cars that sold from 1956 to 1961. There would be more Hawk designs to come but not with the fin tails. The style of this car was appealing to a certain base of users and, if you bought the end of the line 1961 Hawk, a special engraved plaque would be on your dash with a car number and your name.

This marked the end of the Robert Loewy influence on Studebakers. Sherwood Egbert brought in younger designers to work on the next models. Under Egbert's direction, Studebaker was in the process of buying up various other companies so Studebaker would be a more diversified business. Egbert wanted the car division, however, to hold up its end and contribute to the company profits.

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