1961 Studebaker Hawk


Front Left Black 1961 Studebaker Hawk Car Picture

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In January, 1961, Sherwood H. Egbert took over as President of Studebaker-Packard. Egbert had been the Executive VP of McCulloch Corporation which had grown successfully to a $70 million a year business. He was given the task of increasing the profits of the Studebaker automotive section. Egbert felt he was accepting a challenge. He personally felt there was hope in the car and truck sales.

Egbert decided the auto plant should be cleaned up and refurbished where possible. He also took steps to weed out the weakest dealerships including setting up new Studebaker retail stores. He wanted the car models updated for the 1962 season. Meanwhile, he did his best to increase the sales of the 1961 Larks and Hawks.

The 1961 Studebaker Hawk came with 289 cu. inch V8 hitting 225 HP. The company also offered the same transmission that had been used in the Chevrolet Corvette, a four-speed manual shift. The sales went well with Studebaker cars; in fact, by May the entire 1961 model lines were all "sold", meaning the dealers had put orders in for all the `61 cars, and Egbert won a vote of confidence.





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