There was little doubt the Studebaker Starliner had met the criteria of how a good car could be styled. With its low flowing
lines, it attracted the glances of passers-by. This particular model was sort of a prototype that never became the accepted version.
According to Conceptcarz Studebaker went with a
face lift approach and added more chrome to the front end.
This was the first year of the Studebaker-Packard alliance and the major model changes were planned for 1956. Studebaker cars in
1955 ranged in price from $1741 - $3253 with the Studebaker President Speedster at the high end. The year marked a loss in total
registrations compared to 1954.
The year marked a time when the registrations of the independent car builders Nash, Hudson, Studebaker, and Packard dropped around 35%
as a group. Raymond Loewy was in his last year as a Studebaker designer. James Nance felt Loewy was depending too much on the European
look in his designs. In place of Loewy, Nance hired a designer from Ford, Duncan McRae, who was to work on the 1956 models.