Studebaker was not prepared to make major model changes to the 1955 cars because of losses sustained in 1954.
Minor face-lifts were made to the 1954 models and the company went to work preparing for the 1956 car season.
The 1955 Studebaker President Speedster was one of the favorites but its sales were not something to write home about.
Raymond Loewy, who had originally designed the 1953 vehicles was held responsible but he was called upon to just add more
chrome or make minor updates when the public was waiting for the significant changes they witnessed on vehicles out of Detroit.
Most cars were adding wraparound front windows, more powerful V8 engines, air conditioning, power steering and power brakes.
Many of the Speedster models had two-tone paint jobs, well crafted interiors, and certainly had the low lines look that was being
sought by most car builders.