The Studebaker President was introduced in 1955. The public was very much impressed with the sleek lines, a longer wheelbase, quality interiors and
simulated wire wheels. It even had bumperettes with fog lights. The public and the press gave the car positive remarks.
At this time, James Nance of Packard background, took over the duties of the President and CEO of Studebaker-Packard Corporation.
He was hoping to bring out new Studebaker and Packard cars using a similar body shell. Nance had found that Studebaker's actual labor
costs were twice the industry's average which was a major factor in arriving at profits. The profits just weren't going to be there
Another problem that incurred was Studebaker was depending on having Briggs, a private company used in making Packard bodies,
assume making the bodies for their models. The Briggs company, however, was sold to Chrysler who informed Studebaker-Packard they would no longer
be manufacturing bodies except for Chrysler. Nance was forced to buy the facility where Briggs had been maufacturing bodies in order to
set up the company's own body manufacturing firm.