Studebaker invested around a million dollars to develop the new 1916 model. The company name was widely known and it had problems keeping up with the demand for new cars.
At the same time, other automobile companies seemed to have better salesmen as Studebaker's share of the auto market wasn't matching pace with such names as Ford, Dodge, Buick and Chevrolet.
Part of the problem was that there weren't enough rail cars to transport the manufactured automobiles to market.
The 1916 Studebaker Touring edition had a 122" wheelbase and a whopping 36 HP six-cylinder engine. The four-cylinder model sold for approximately $900-$1050 but the hefty
six-cylinder commanded a price up to $1575.